Saturday 7 April 2012

News 5

PANTENE BRIDAL COUTURE  WEEK  2012 - DAY 1
LAHORE – Here we go again another glamorous bridal couture week which was held on the 19th and 20th of February at Royal Palm Golf and Country Club Lahore, organized by Style 360 and J&S, the team that collaborated to present Carnival De Couture 2011 in Karachi earlier.
The event is a platform to exhibit local and international talent and services.
It is hoped that the stage will also facilitate business relationships. People from all over the country were expected to gather and witness this great fashion event; to have a glimpse at the ethnic and contemporary variety of bridal fashion of Pakistan.
Ali Xeeshan, a participant of the Bridal Couture Week 2012, expressed positivity for the show on Sunday and said it was an ntertainment and a business platform meant to attract interested investors, customers and stake holders.
“I am very proud to be associated with this mega event, and I got an excellent response last year as well. I was positive about this year too and it went great,” he said, confidently. “My collection is called Bint-e-Falak, and is based on bridal and wedding simplicity which was prevalent back in the 40s. Over the years, though, we have lost it and lavish weddings and bridals are in vogue. I wanted to show my brides as simple, demure, and basic. I don’t focus on too much embellishment.”
In this marketing effort, the aim was to bring all wedding businesses under one roof to showcase upcoming trends, and to help provide stakeholders with opportunities to showcase, book and engage with their direct customer base. Of course such an event was to inspire local as well as foreign. Many other designers showcasted their best collection. Fashion lovers from all over the country attended the glorious occasion. On the first day HSY, Kamiyar Rokhni, Tauseef Hussain, Mehdi, Allan and Ali Xeeshan showcasted their collections.
The event was a great time for everyone present there all the people loved the bridal couture week and one of the best thing was that the whole event gave all the “to be” brides a great idea of what to wear on their wedding day. There were many models who participated in the bridal couture week. Models like Vaneeza Ahmed, Nazia Hussain Samina Pasha, Ayyan, Arooj did ramp walk. Quratulain Baloch made a special appreance on the Bridal Couture Week she performed her song “Akhiyanu Ren De” on the ramp.
Out of all the collections Mona khan’s collection was the best she showcasted her clothes showing very contempory designs she indulged her contempory design with Western cuts.
Fahad Hussayn also showcasted his dresses which were very Eastern with comtempory cut

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